If you are thinking about purchasing a Facebook ad, consider this first: Hawaii residents are half as likely to click on it as the rest of the country. By contrast, residents of North Dakota and Wyoming click at double and triple the average rate.

It is not clear why Hawaii users are more immune to the advertisements, but this is just about the only geographic area with any variation in user behavior. All of this is according to a study conducted by Wetbrands.

Read the full story at Mashable.

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