Editor’s Note: Civil Beat is visiting local TV stations again this campaign season to track how much money is being spent on political candidates and issues. The Public Fileis a regular series that compiles records kept by network and cable stations in Honolulu showing ad buys made by campaigns and political committees. The records, which are required to be made public under federal law, are expected to be posted publicly on the stations’ websites beginning in July. But for now we’re still picking up paper copies, scanning them into our system and posting them online. Check out our Ad Watch series, too, in which Civil Beat political writers review the latest political spots airing on TV and the Internet.

For the first time this election season, state Sen. Clayton Hee bought television ads to promote his run for lieutenant governor.

Hee spent $8,125 on 21 spots to air June 23-29, including spots during the 5 p.m. and 6 p.m. KITV news as well as ads during the late night telecast of “Jimmy Kimmel Live!”


Hawaii political candidates continue to spend tens of thousands of dollars on TV ads

flickr: DaGoaty

His opponent in the Democratic primary, incumbent Shan Tsutsui, spent more than triple that amount for ad buys this week .

For ads that began running Tuesday and continue through June 23, Tsutsui spent $29,130 for 96 spots on all the major Hawaii television stations. Of those, many are set to run during daytime and early evening television programs popular with women, including “The View,” “General Hospital,” “Ellen,” “Dr. Oz,” “Dr. Phil,” “Judge Judy,” “The Price is Right” and “The Talk.”

U.S. Sen. Brian Schatz is also spending on similar daytime and late-night television spots in his bid to keep his post.

This week Schatz forked out a total of $66,915 on 258 spots. Some of the most expensive were for ads that ran during “The Bachelorette” and “Mistresses,” with each 30-second placement on KITV costing $800.

His most expensive buy this week was a $1,500 spot during the KHON 6 p.m. news, $100 more than his next most expensive spot during the “Big Bang Theory” on KGMB.

U.S. Rep. Colleen Hanabusa, who is running against Schatz in the Democratic Senate primary, continues to spend far less — perhaps because she has raised far less. Hanabusa paid $23,525 for 38 spots on Hawaii’s major television stations.

But Hanabusa had the single most expensive buy of the week, $2,100 for a spot during “Hawaii Five-0.”

In the gubernatorial race, Gov. Neil Abercrombie spent $19,780 on 40 ads this week, with the most expensive spot running during KHON’s 6 p.m. newscast. His Democratic opponent, David Ige, who held an 11 percent lead over the incumbent in a recent Civil Beat poll, bought no ads.






About the Author