Makana Eyre: New Hawaiʻi Tourism Marketing Campaign Is Same Old, Same Old

Who is the ideal European visitor to Hawaiʻi in 2025? According to Hawaiʻi Tourism Authority’s marketing strategy, it’s a mindful yet wealthy person keen on inner balance, self-reflection and stress relief.  As a resident of France, I am fascinated by how HTA markets Hawaiʻi to people in Europe. This year, its efforts have been centered … Continue reading Makana Eyre: New Hawaiʻi Tourism Marketing Campaign Is Same Old, Same Old