Makana Eyre: What’s Behind Hawaiʻi’s Love Affair With Toyota Tacomas?

What’s in a pickup? In Hawaiʻi, so much. I’m always reminded of this when I come home. I find myself stupefied, staring at the enormous trucks you see in mall parking lots, outside restaurants and supermarkets. I always wonder: who needs 400 pound-feet of torque? 400 horsepower? Do the owners make their living towing timber, … Continue reading Makana Eyre: What’s Behind Hawaiʻi’s Love Affair With Toyota Tacomas?