John Sherman is a Kihei-based author and behavioral health presenter, and founder of Talk It Up Live It Up!, a personal-development framework built on autosuggestion and daily habit change. He holds a B.S. in psychology and an M.S. in counseling and addiction, and draws on his experience in substance use treatment as well as two decades coaching professionals and everyday people across Hawai'i.
Addiction inherited a vocabulary that treats every person in it as permanently incomplete — relapsing, remitting, never quite arriving.
Years ago, a client sat across from me and said something I still carry: “I have a problem, I relapsed.”
I told him what I tell every person who sits in that chair.
“Really? That’s a great opportunity.”
Not because what happened was good. Because the word he’d been handed — relapse — was doing something to him that had nothing to do with getting better. It was telling him he was back at zero. That word alone was enough to make some people stop showing up.
Ideas showcases stories, opinion and analysis about Hawaiʻi, from the state’s sharpest thinkers, to stretch our collective thinking about a problem or an issue. Email news@civilbeat.org to submit an idea or an essay.
I spent close to a decade inside Hawaiʻi’s substance use treatment system — volunteering my way up to running one of the state’s programs — and separately, more than 20 years coaching people across Hawaiʻi, the mainland, and Canada.
What I learned in the treatment world wasn’t mainly about drugs. It was about language, and how the words a whole system hands someone can decide whether they ever come back for a second appointment.
The numbers behind this are not slowing down. Hawaiʻi recorded 374 overdose deaths statewide in 2025, up from 352 the year before. Meth-involved deaths rose 8% in that same window, with Oʻahu and the Big Island seeing the sharpest increases. Every one of those numbers is a person, a family, an ʻohana rearranging itself around an empty chair at the table.
Getting help for substance abuse: In-person meetings have long been a foundation of Alcoholics Anonymous. (Getty Images/iStockphoto)
Here’s what almost nobody says out loud: the system built to help people carries language that quietly works against them.
“I tested dirty.” “I’ve been clean for a year.” “Hello, I’m an alcoholic.”
No one describes a high blood pressure reading this way. No one opens a support group for diabetes by having each person announce their disease before their name. But addiction inherited a vocabulary that treats every person in it as permanently incomplete — relapsing, remitting, never quite arriving. I watched that vocabulary do damage that had nothing to do with the substance itself.
Long before I worked in this field, a psychology professor of mine said something in passing that ended up shaping the rest of my life. He was teaching a class on psychopathology, and he said: “Embrace it.” Not fight it. Not carry shame about it. Embrace it — because staying close enough to see a problem clearly is what lets you finally do something about it
Fighting something blind just keeps your focus locked on the damage. It’s the same logic behind the old line about keeping your enemies close. You don’t get control by turning your back on what’s heavy. You get control by facing it directly, and choosing where your energy goes next.
The system built to help people carries language that quietly works against them.
That idea is easier said than done, which is exactly why I built Talk It Up Live It Up! — a self-directed program born out of years sitting across from people in crisis, watching what actually moved them forward versus what kept them stuck.
It didn’t start as a theory. It started as a pattern I couldn’t stop noticing: the people who found their footing weren’t the ones who fought hardest against what happened to them. They were the ones who stopped waiting for a system, a diagnosis, or a waiting room to tell them when they were allowed to call themselves whole.
Hawaiʻi doesn’t need another program that waits for the next grant cycle or the next task force to decide what people in crisis are allowed to hear about themselves. We need to look honestly at the words already living inside our clinics, our courtrooms, and our own conversations — and ask whether those words are opening a door or quietly holding it shut.
I don’t have a tidy statistic to end on. What I have is a decade of watching one word — opportunity, offered at exactly the right moment — do more than a diagnosis ever could.
Hawaiʻi is a small state. Word travels fast here, for better and worse. Let’s make sure the words traveling through our treatment system are ones that bring people closer, not language that quietly convinces them to stay away.
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John Sherman is a Kihei-based author and behavioral health presenter, and founder of Talk It Up Live It Up!, a personal-development framework built on autosuggestion and daily habit change. He holds a B.S. in psychology and an M.S. in counseling and addiction, and draws on his experience in substance use treatment as well as two decades coaching professionals and everyday people across Hawai'i.
Before retiring, I had had a job teaching classes for DUI offenders. Early on, I got into the habit of not using terms like "alcoholics" or "addicts." Why? Because those are judgmental labels attached to people. And the truth is that not everyone convicted of a DUI violation is dealing with alcoholism or drug addiction. In many cases, the arrest was the outcome of one night of high-risk choices. Like deciding to drive oneself home instead of using Lyft after a party. They learned their lesson & will likely never do it again. But if the class keeps saying "alcoholics," then that might make those folks start thinking that the material being taught doesnât apply to them, & they will mentally tune out. But by saying "alcoholism" & describing it as a condition rather than a label attached to people, then more students are likely to keep listening & to heed the warnings about not progressing into alcoholism themselves.Now if someone wants to call themselves alcoholics & addicts as is common in 12 step program meetings like AA or NA, then thatâs a different case. Some people feel comfortable being identified as such as part of their own recovery.
KalihiValleyHermit·
1 month ago
Seriously any label needs to be broken. This is exactly why people feel like failures. Mistakes should propel us forward.This language of fingerpointing by others or ourselves needs to change.This is a step forward for many who have support people coaching them forward. Mindsets have to change."I'm an alcoholic" is a person labelling themselves. The words we use define us. Let's move forward.
susan.yahoo.com·
1 month ago
Aloha Auntie, Thank you â and yes, "disability" is a great catch. Even clinical replacement terms carry old branding. Instead of naming a condition, I coach people toward describing what's happening: "my receptors and triggers are acting up, I need to make an appointment." Accurate, not shameful, and it points to action.A study from the Recovery Research Institute found that stigmatizing labels made people far more likely to believe someone deserved punishment over treatment â even among trained clinicians. That gap is real and measurable.Will language alone stop 374 deaths a year? No single word will. But language that pushes someone away from care becomes part of that chain. Look at Erik Weihenmayer, blind since 13, first blind climber to summit Everest, or Temple Grandin, autistic, now a leading voice in animal science. Neither was handed a disability. Both turned it into an opportunity to move forward. That's the shift this work is chasing.Mahalo! John (Keoni)
Ideas is the place you'll find essays, analysis and opinion on public affairs in Hawaiʻi. We want to showcase smart ideas about the future of Hawaiʻi, from the state's sharpest thinkers, to stretch our collective thinking about a problem or an issue. Email news@civilbeat.org to submit an idea.