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Cory Lum/Civil Beat/2022

About the Author

Jennifer M. L. Wilkinson

Jennifer M. L. Wilkinson is the president and executive director of HIMAST, a statewide advocacy organization representing Hawaiʻi's mid- and short-term rental community. A professional property manager and experienced policy leader, she holds a J.D. and an M.B.A. in sustainable business with a concentration in renewable energy. With a background in real estate finance and a long-standing commitment to community-based economic development, Wilkinson champions balanced regulations that protect property rights, empower local small businesses, and support responsible tourism across Hawaiʻi.

Senate Bill 1396 ties future resiliency and tourism investments to increased hotel tax revenue.

On Jan. 1, 2026, Hawaiʻi will see another increase to the transient accommodations tax, raising the rate by 0.75% through legislation passed in Senate Bill 1396. The bill aims to fund disaster preparedness and climate resiliency efforts.

While these goals are both urgent and important, the way they are being funded — by further taxing Hawaiʻi’s visitor accommodations sector — raises significant concerns, especially for small, locally owned businesses.

As president of the Hawaiʻi Mid- and Short-Term Rental (HIMAST) Alliance, I represent property owners and community-based operators across the state. Many of our members are local families, retirees, or working residents who depend on rental income to stay housed, cover property taxes, and participate in Hawaiʻi’s economy.

They are not large corporations or multinational hotel chains. They are residents doing what they can to afford to live in Hawaiʻi.

Volatile Revenues Should Not Fund Critical State Functions

Senate Bill 1396 ties future resiliency and tourism investments to increased TAT revenue, including new taxes on cruise fares and changes in how TAT is allocated to various special funds. But this funding mechanism is deeply flawed.

Tourism is among the most unpredictable sectors in Hawaiʻi’s economy. External events — such as inflation, fuel prices, global conflicts, and health crises — can cause immediate and dramatic reductions in visitor arrivals and spending. We saw this firsthand during the Covid-19 shutdowns, when Hawaiʻi’s economy experienced near-total collapse due to its reliance on tourism.

Building disaster preparedness on such a volatile funding stream is risky and unsustainable. These state programs should be backed by stable, diversified revenue sources to ensure long-term reliability, even when tourism slows.

Disproportionate Impact On Small Operators

While the bill does not single out small businesses by name, its effects are not evenly distributed. Larger hotel brands can absorb new taxes or adjust pricing through economies of scale.

In contrast, small operators — many of whom are residents renting a portion of their property or a family-owned home — face increasing financial strain. Some are retirees relying on rental income to make ends meet; others are working-class families using this income to offset rising housing costs.

These are not absentee investors. These are our neighbors. An across-the-board tax hike without differentiation between corporate and local operators risks pushing small providers out of the market entirely, with long-term impacts on housing, community stability, and economic diversity.

Lack Of Clarity, Lack Of Accountability

Although SB 1396 includes a directive for the governor to include new TAT revenue in future executive budgets, the bill lacks clear detail about how those funds will be spent.

There is no line-item accountability or performance measurement tied to the proposed investments in resiliency or tourism infrastructure. Without transparency, the public cannot be assured that these resources will be used effectively or equitably.

A More Balanced Path Forward

We support disaster preparedness. We support efforts to make Hawaii more resilient in the face of increasing risk. But we also believe that such efforts should be financed in a way that reflects sound fiscal policy — broad-based, transparent, and equitable.

Resiliency is a shared responsibility. No single industry — and certainly not its smallest participants — should bear that burden alone.

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About the Author

Jennifer M. L. Wilkinson

Jennifer M. L. Wilkinson is the president and executive director of HIMAST, a statewide advocacy organization representing Hawaiʻi's mid- and short-term rental community. A professional property manager and experienced policy leader, she holds a J.D. and an M.B.A. in sustainable business with a concentration in renewable energy. With a background in real estate finance and a long-standing commitment to community-based economic development, Wilkinson champions balanced regulations that protect property rights, empower local small businesses, and support responsible tourism across Hawaiʻi.


Latest Comments (0)

When ever the state raises taxes and it is often, everyone should be suspicious with good reason. Lawmakers in Hawaii are always looking to fund pet projects that benefit special interests and those that contribute to their re-election. Bill 1396 is a tax on those that don't vote, so it's easy pickins in theory, but we all pay higher TAT when staycationing. It's similar to rental cars, when you review the airport concession fee that pays for that beautiful new parking lot at HNL. The biggest issue with more taxes in any form is that we already get very little bang for the buck. Particularly in Hawaii, taxation is merely a transfer of wealth to union labor and very inefficient special interest projects. What could be done in the private sector takes 3X the budget and time as it would for an entity that is watching the bottom line. What we are supposed to get for the added .75% will be far less than described, or not at all. Just think rail if you have any doubts and also realize that the TAT was installed as a temporary tax to construct the leaky and deteriorating convention center. The proof is before your eyes.

wailani1961 · 11 months ago

What was the point of this? Its not going to impact this bill getting signed into law. This is one of Green's priorities. Unfortunately, politicians see the TAT as a good source to generate revenue because it seems to impact primarily tourists. Also, when most people think of mid- and short-term rentals, they think of (possibly illegal) vacation rentals that take housing stock off line answer this drives up housing prices and limits options for most local people needing housing.

justaguy · 11 months ago

This bill is a tax increase with a virtue signaling title and virtue signaling language.

riverride · 11 months ago

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