Hawai‘i’s heritage-based cultural societies — such as Chinese organizations and similar community groups — have long been an essential part of our islands’ social fabric, helping preserve traditions, language, and identity.

Many of these organizations are looking for ways to engage younger members while continuing to honor long-standing traditions. A common solution is simple: “We need more events to attract young people.”

But from my experience leading one of Hawai‘i’s oldest heritage organizations, this approach often misses the point.

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I’ve spent years leading and supporting Chinese cultural organizations. Watching members brainstorm ways to draw younger participants, I noticed a fundamental truth: younger people aren’t uninterested; they’re just pulled in too many directions. Careers, families, and social obligations fill their lives. Expecting them to attend society meetings or events without personal motivation is unrealistic.

Instead, the bridge generation — those in their 40s and 50s, often empty nesters — is key. They still relate to older members and traditions but also have time and desire to form meaningful connections. When these individuals feel a genuine sense of belonging, they invest energy, invite friends, and create networks that extend beyond formal events.

Younger generations will join when they see value beyond the activity itself. They want relationships that resonate with their identity and aspirations. These connections can take many forms — mentorship programs, collaborative cultural projects, or professional networking tied to heritage. The focus must shift from quantity of events to quality of engagement.

At the same time, older members must feel respected. Change can feel challenging, particularly when it asks organizations to adapt long-standing traditions. Framing initiatives as an expansion of legacy rather than a replacement helps foster collaboration. When elders see that their contributions are honored and leveraged to mentor the bridge generation, participation grows naturally.

I do not claim to have all the answers, but over my time working with Chinese cultural organizations through the United Chinese Society of Hawai‘i, I’ve seen that prioritizing relationships over calendar activity can make a meaningful difference. By focusing on connection across generations, cultural societies have a better chance of remaining vibrant, relevant, and resilient for years to come.

Disclaimer: The views expressed here are my own and do not represent the official position of the United Chinese Society of Hawai‘i.