The Blue Planet Foundation has launched a crowdfunding platform that assists nonprofits in meeting clean energy goals.

Called WEfficiency, nonprofits can sign up and ask for donations or “loanations” on clean energy projects, like purchasing more energy efficient lights. In turn, users who loan money for a project will get that nonprofit’s energy savings in return.

WEfficiency has been formally recognized by former President Bill Clinton’s Clinton Global Initiative.

Three nonprofits have already signed up on the platform: Hawaii Public Radio, Damien Memorial School and YWCA Laniakea.

“It’s a wonderful idea. It makes sense,” said Valerie Yee of Hawaii Public Radio during Thursday’s launch event at the YWCA.

For more information, watch their introduction video below:

Graphic courtesy of WEfficiency

— Gene Park