With roughly two weeks until the Hawaii primary, candidates keep upping their ad buys, spending hundreds of thousands of dollars to get their message to voters. Candidates spent about a half-million dollars on TV ads running July 21 to 27.
U.S. Sen. Brian Schatz continues to heavily outspend his Democratic primary opponent, U.S. Rep. Colleen Hanabusa. Schatz spent approximately $181,315 on ads running from July 21 to 27 while Hanabusa spent approximately $28,395 on ads for the same peroid. Schatz’s more pricey buys include a $3,000 spot during KGMB’s “Hawaii 5-0” and a $2,000 spot during KHON’s 6 p.m. newscast. Hanabusa’s costliest buys were an $800 spot during KGMB’s 10 p.m. newscast and $650 for a spot on “America’s Got Talent” on KHNL.
Hawaii candidates are spending big on ad buys.
Candidates for Congress in District 1 continue to buy up airtime with Donna Mercado Kim spending over $50,000 on ads running from July 21 to 27. For the same period, State Rep. Mark Takai spent approximately $19,355, City Councilman Ikaika Anderson spent approximately $14, 135 and Honolulu City Councilman Stanley Chang spent approximately $4,215.
Lt. Gov. Shan Tsutsui spent approximately $86,000 on ads running from July 21 to 27, while his Democratic primary opponent, state Sen. Clayton Hee, spent approximately $29,025 for ads running in the same period. Republican candidate Warner Kimo Sutton bought approximately $375 worth of ads running in the same period.
In the race for governor, state Sen. David Ige bought his first ads starting last week. From ads running July 21 to 27, Ige spent approximately $25,970. Meanwhile, Gov. Neil Abercrombie, who has been buying ads since May, spent more than $70,000 on ads running during the same period and Republican Duke Aiona spent just $350.