In his bid for a second term in his second time around in the U.S. House of Representatives, Ed Case is running a no-frills 30-second TV advertisement that features just the candidate.
Case opens the spot by saying he approves of the message. He’s wearing an aloha shirt with Diamond Head prominent in the background.
The ad shifts quickly to Case in a business suit. The members’ lapel pin indicates he works in Congress, and the dome of the U.S. Capitol Building is in the background.
Then the ad shifts back to Case in aloha attire.
“I humbly ask for your vote to keep working in Congress — for you, for all of us,” Case says in closing. “Mahalo.”
Watch the ad:
Note that Case is smiling at the beginning and the end of the video. But in the middle, his demeanor is serious as he explains that, since returning to Congress, he’s “worked hard to find a better way forward for our country.”
He repeats that he has “worked hard” when he notes that he is on the House Appropriations Committee — that is, the money committee — which is a coveted perch.
The camera then zooms in to Case’s face as he mentions the current crises — unnamed, but surely the pandemic and recession. Case promises to draw on all his seniority and experience on Capitol Hill “to seeing us all through.”
The ad itself is kind of like Ed Case: serious, straightforward, nothing fancy, all business and just a hint of charm. What you see is what you’ll get.
A screen shot from Ed Case’s TV ad for Congress.
Case has already won the Aug. 8 Democratic primary, as he is unopposed. Five relatively unknown Republicans and a nonpartisan candidate are competing in the primary to face him in the general election Nov. 3.
The Case campaign paid KGMB about $33,000 to run the spot from mid-July through Aug. 7, the night before the election. He bought airtime on shows including “Sunrise,” “The Late Show With Stephen Colbert,” “Keiki Hula Hoike” and “Face the Nation.”
Case also paid KHON more than $10,000 to get airtime on shows such as “Sam Choy’s In The Kitchen,” “Wheel of Fortune” and “Modern Wahine.”
More than $10,000 also went to KITV to air on shows including “Good Morning America” and the early, midday and late news.
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