A coalition calling itself It’s Time, Hawaii is airing a spot on cable television and digital channels urging Hawaii Gov. David Ige to veto Senate Bill 1292.

The bill would require hosting platforms that collect fees for booking short-term rental units to register as tax collection agents and collect general excise and transient accommodation taxes from operators and plan managers.

Supporters argue that SB 1292 will brings tens of millions of dollars into state coffers annually while opponents fear the ruin of neighborhoods.

It’s Time, Hawaii describes itself as a hui of local community groups, civic organizations, labor and hospitality industry leaders and residents, according to a press release Tuesday.

They include Save Oahu’s Neighborhoods, Save North Shore Neighborhoods, HI Good Neighbor, Keep It Kailua, Hawaii’s Thousand Friends, Unite Here Local 5 and the American Hotel and Lodging Association.

The first ad of the campaign will feature Michael McNulty, a resident of Waialua, Hawaii, “who has seen firsthand how illegal vacation rentals have negatively impacted neighborhoods throughout the Hawaiian islands.”

Ige has until June 24 to announce his veto intent.